Socien's Blog

In business, it’s essential to maintain cordial relationships with suppliers. They can continue to thrive even if you sever ties, while you might face severe setbacks. Instead of fighting with your suppliers, adopt a diplomatic approach and establish a mutually respectful bond. I imparted this wisdom to my sister, explaining that it was the first rule of business.

In the aftermath of our father’s death, we were jolted into action, and my sister launched a side-hustle, selling undergarments and hair care products to fellow university students. For this she required suppliers in the capital where I stayed, 200 kilometers from her town. At first, I connected him with the suppliers. Hoarding her stock and posting it via buses on the road. Then she realised her suppliers could post her stock for her.

With me out of the picture, my sister was now responsible for all communication with the suppliers. She made the payment for her order on a Thursday afternoon, too late for the suppliers to catch any of the buses that had left in the morning, and the suppliers themselves were still missing some items that she had ordered. This put them in a difficult position, as the delay in the order was beyond their control, yet they still had to contend with my sister’s impatience.

Without waiting for the suppliers’ explanation, my sister called them around noon on Friday, agitated that her order had not arrived. Her voice was raised, and she accused them of attempting to swindle her. She questioned their silence and demanded to know which bus the order had been sent on, assuming that they had intentionally neglected to inform her of this information.

The suppliers were so appalled by my sister’s hostile reaction that they refused to communicate with her further. Seeing the need to mediate, I went to the supplier’s shop at noon, where they informed me that they would be willing to offer a refund and discontinue their business relationship with my sister. They explained that her unprofessional conduct had offended them deeply, and that she should have inquired politely about the delay in the order instead of lashing out.

Feigning interest in other products, I asked the suppliers for prices to calm their agitation and make them more amicable towards my sister. This encounter taught me a valuable business lesson: When dealing with suppliers, it is crucial to remember that the pain of losing business is not shared equally. If ending a relationship with a supplier causes you any harm, then it is best to avoid taking that risk, no matter how  unfair or unprofessional the supplier may be. Remember you mission is not to impose yourself vocal in the supply chain. It is to make the much needed profits.

Here is what you do:

1. Be clear, concise, and direct in your communication: Tailor your method of communication to their preferences. Whether it’s phone calls, texts, or in-person visits, ensure you’re communicating through their preferred channels.
2. Avoid running out of stock by placing your orders well in advance. This way, any potential delays in the supply chain will not leave you struggling to keep your shelves stocked, and you can maintain your composure.
3. Understand the steps involved in getting your order from the supplier to your warehouse. It’s not always a straightforward process. Be patient and appreciate the complexity of the supply chain. This will foster better relationships with your suppliers.
4. Forge personal connections with your suppliers. Take the opportunity to learn about their families, and express genuine interest in their lives. As your relationship deepens, they may prioritise your needs, placing you at the front of the queue when it comes to fulfiling orders.

Always remember that without reliable suppliers, your business cannot flourish. That’s why it’s crucial to cultivate strong, positive relationships with suppliers. Keep them on your side, and you’ll ensure a steady stream of resources and products, enabling your business to prosper and thrive.

You don’t need a supplier who is reliable. You need to make your supplier reliable.